Two trusted names. One stronger future.
Oct. 16, 2026
For generations, Show-Rite® and MoorMan’s® ShowTec® have helped exhibitors, families, breeders and fitters achieve success in the show ring. Built on a shared commitment to animal performance, nutrition and customer success, both brands have earned the trust of champions across the country.
Today, we’re excited to reveal the next chapter.
Introducing the new Show-Rite portfolio, bringing together the proven performance of Show-Rite and the trusted heritage of MoorMan’s ShowTec into one powerful lineup that delivers exceptional results for today’s exhibitors and livestock producers.
Why we’re making this change
Over the years, both brands have developed innovative products that have led countless champions to reach their potential. As the industry evolves, we saw an opportunity to combine our expertise, research, nutritional technologies and unparalleled customer support into one stronger portfolio.
By bringing these iconic brands together under the Show-Rite name, we are:
- Simplifying product selection
- Improving product availability
- Focusing resources on our strongest nutritional solutions
- Delivering a more streamlined feeding program
- Continuing to invest in leading-edge research and innovation
Most importantly, this allows us to better serve the families and exhibitors who trust us every day.
What’s new
A new look
You’ll begin seeing a new Show-Rite brand identity across our products, marketing materials and digital platforms. The new look reflects the future of our business while honoring the heritage and success of both brands.
New packaging
Our products will feature updated bag designs that make it easier to identify feeds and supplements and create a more consistent experience across species and product categories. While the packaging may look different, our commitment to quality remains the same.
A more focused product lineup
As part of this transition, we’ve streamlined our portfolio to eliminate unnecessary duplication and make feeding programs easier to follow.
This means:
- Fewer overlapping products
- Simplified product selection
- Easier transitions between feeding phases
- More focused nutritional solutions
Our goal is to help you spend less time comparing products and more time focusing on your animals.
What’s staying the same
While you’ll notice a new look, some things will never change.
Championship performance: The commitment to helping exhibitors succeed remains at the center of everything we do.
Trusted nutrition: Many of the proven nutritional technologies, ingredients, and feeding philosophies you’ve relied on for years continue to serve as the foundation of the new portfolio.
Industry-leading support: Our team of show feed specialists remains committed to providing the service, guidance and expertise you’ve come to expect.
Questions about your current feed?
We understand that any change can create questions. To help make this transition as smooth as possible, we have developed product transition guides and resources that will help identify the best fit within the new portfolio. Your local dealer, sales representative and show feed specialist are available to answer questions and help guide you through any product changes.
New Show-Rite Awards Program
The new Show-Rite Award Program is available here.
New Show-Rite Merch
Click here to order new Show-Rite merch.
Follow us on social media
Like and follow the Show-Rite Facebook page. The ShowTec Facebook page will be merged with the Show-Rite Facebook page, so be sure to follow Show-Rite.
Looking ahead
This isn’t simply a new logo or new bag design. It’s the beginning of a stronger, more focused future built on the combined strengths of two respected brands. Together, we’re continuing our mission to provide the nutrition, innovation and support that help exhibitors feed with confidence and compete at the highest level. Thank you for your trust, loyalty, and the opportunity to be part of your success.
Feed champions. Shape the future.